Quaker oats snapple case study

Short essay description
You buy a company with a popular brand name, dilute the brand, and sell it for a fifth of what you paid for it. This case explores the merger between Snapple Beverages and Quaker Oats, considered "one of the worst mergers of all time". Using this case, students will learn about the importance of a brand name. Brushing up HBR fundamentals will provide a strong base for investigative reading.
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Post a Comment. About Snapple:. The word "Snapple" was introduced in the early s and is derived from a carbonated apple juice. Currently, there are four different types of Snapple: Tea diet and regular , juice drinks, lemonade , and bottled water. Snapple's brand slogan is "Made from the best stuff on Earth.
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Then in the asses, Snapped essentially created the non-carbonated segment of ready-to-drink beverages with its introduction of ready-to-drink fruit Juices and iced teas. Snapped was also the first company to sell Its drinks In single serving, wide-mouthed glass bottles, rather than the ubiquitous aluminum cans. By the late asses, growing ranks of health-conscious consumers were snapping up Snapped products as an alternative to soda. By III , Snapped emerged as a nationally recognized brand. Snapped Corporation was bought by Quaker Oats Company for 1.
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Quaker Oats Co. Quaker Oats management needs to decide what to do in light of these recent events. Had the Snapple acquisition been a mistake? How should communications with shareholders be handled?
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Comments (7)

  1. Howard S.
    Howard S. 30.04.2021

    This course has been incredibly helpful in advancing my writing skills.

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    Michael S. 07.05.2021

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