Maggi crisis case study

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Short essay description
Today, the company is battling a credibility crisis rocked by allegations that the much-loved product instant noodle contained seven-times the permissible level of lead. Nestle bowed to pressure and announced late on Thursday an India-wide recall of the two-minute noodle. The responses of the conservative Swiss company to the crisis, however, have left many management analysts baffled. Think Apple, think iPhones.
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Nestle India Case Study

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Maggi row: Five things Nestle should have done to combat the crisis | Hindustan Times

The case explores the outcome of the Maggi Fiasco that took place in The case briefly discusses the Maggi crisis and further reviews the roots of the crisis. So, it was very important for NIL to rebuild its brand value and market share and to regain customer trust in its brands. Issues: » Critically analyze the different branding strategies adopted by NIL for its products across different segments in order to build up its brand value and to revive market share in India, after the Maggi crisis.
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The Maggi Noodle Safety Crisis in India (A) Case Study Analysis & Solution

The initial response from the global FMCG Company rejected the accusation that the noodles were unsafe and said on their website and social media accounts that there had been no order to recall any products. We have in place strict food safety and quality controls at out Maggi factories… We do not add MSG to Maggi Noodles, and glutamate, if present, may come from naturally occurring sources. We are surprised with the content supposedly found in the sample as we monitor the lead content regularly as a part of the regulatory requirements.
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