Toyota case study strategic marketing

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Abstract: The full-size pick-up truck segment is considered to be the most profitable and the fastest-growing segment in a slow-growing US automobile industry. It is also highly competitive with players like Ford and General Motors dominating the industry. Over the years, Toyota, the second largest automaker after General Motors, has established a strong presence in the car segment of the US auto-market. Following this, the company aimed to increase its share in the light truck segment through the launch of a new pick-up truck model in early , called Tundra. In the market for pick-up trucks, the buyers were known to be tremendously loyal to trucks made by American companies.
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Marketing Strategy Toyota

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Case Studies in Strategic Marketing Management

Toyota is, arguably, one of the best car manufacturers on the planet. The Japanese multinational automotive has been making innovative vehicles for nearly a century, but its position has been maintained very well. Toyota was the tenth-largest company in the world by revenue in Everything is measured to achieve perfection, even the noise the car doors make when they close and open. As details are closely inspected, good workers perform inspection thoroughly to ensure an amazing manufactured automobile.
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Strategic Recommendation for Toyota

With much doubt, in , the Prius has become the leading selling vehicle in America. In addition to the declined trips to the gas station, the Prius also offered advance technology such as the implementation of a Smart Key System, DVD navigation, Bluetooth and more. Wikipedia, This made it a must buy for the technology savvy community who discovered ways to modify the Prius computer system, making it perform many customized features.
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In , the company was the first automotive company to produce over 10 million vehicles in a single year. The company operates 4 different brands: Daihatsu, Hino, Lexus and Toyota. The company produces the best-selling hybrid vehicle Prius.

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