Pharma product launch case study

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The pharmaceutical industry is an interesting and innovative world, in which new and evolving challenges must compete with windows of opportunity, funding, and market complexities. When it comes to launching new products, there are costs, timelines, pipelines and more that must all be delicately managed to ensure that everything goes off without a hitch. The market is in a constant state of adjustment in order to best meet the needs of patients, payers, and prescribers, which is why the evolution of technology and digital marketing is so influential in the industry today. Our commitment is to understand how the evolving digital world helps to power pharma product launches and be able to support our clients in maximizing their launch successes by :. The innovative and interesting challenges that we mentioned before are many in number, but there are four key areas that we know our pharma clients and partners are most often caught grappling with.
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'You want a description of hell?' OxyContin's hour problem #InvestigatingOxy - Los Angeles Times

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‘You want a description of hell?’ OxyContin’s 12-hour problem

The workshop provides best practices for well-designed GTN processes supported by a sound methodology to enhance financial reporting accuracy and reduce volatile material true-up adjustments. Numerical examples are presented illustrating key concepts and practical applications. This workshop is designed to illustrate key concepts and demonstrate strategies addressing increasing payer pressures to reduce pharma company net sales.
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A tighter economic climate, shifting dynamics from prescribers to payers and increased generic competition have all meant that not only are there fewer pipeline drugs, there are fewer successful product launches. And those that do launch are not sufficient to contribute to market growth or even replace revenue from off-patent drugs. In Pharma Product Launches: Strategies for Success , FirstWord looks at how successful launch strategies can place pharmaceutical companies in a strong position, despite the weak market. The report, based on expert interviews and case studies, explains how and when to initiate launch planning and stakeholder engagement, the importance of creating pre-launch awareness and the importance of product differentiation. In careful detail, the report outlines the key elements of launch programs and highlights the opportunities—and challenges—that the industry faces in launching a new drug in primary care and specialty markets.
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